Survey says … you should be using surveys

This weekend, I went to the roller derby with a professional dominatrix. (Yes this actually happened, and no I’m not a roller-derby regular … yet.) My friend is in business-building mode at the moment and, since I take small-business marketing very seriously, I started asking her a few basic questions about the demographics of her client-base. She looked at me like I was a two-headed chicken (you’d be surprised by how frequently I get that look), so I surmised that she was not using any sort of survey to collect, collate, or quantify data about her existing clients.

“Consider using a survey,” I said, as one of her eyebrows climbed higher and higher up her forehead. “Survey Monkey is really easy to use, and …” and then I gave up, because she was about to lose that eyebrow in her hair.

Later that evening, as we watched the San Francisco ShEvil Dead get creamed by the Richmond Wrecking Belles (those Richmond girls are tough), my friend began thumbing through the program for the match.

Guess what fell out.

A survey.

I’m just saying … if it’s good enough for the Bay Area Derby Girls….

Tune in tomorrow, when I discuss the how to structure and use your survey and the data.