If You’re Not Doing Art…

…you’re not evolving. The New York Times told me so, and they’ve never misled me. Except on that whole Iraq thing.

Copywriter?

Go to this blog post.
The ability to write well is a wonderful skill to have, but it doesn’t take you very far in and of itself. (Hey, even Norman Mailer had to have moxie in addition to talent). Sure, a lot of writers become writers because they don’t really want to be business folks – which is fine in theory, but at this point in our societal development kind of like becoming an accountant so you don’t have to deal with numbers.

Create Killer Marketing Teams – Sex and the City Style

Was it the Cosmopolitans that made Sex and the City such a hit? The clothes? The…sex?
Yes. But most of all, it was the people. As with any character-driven medium, the show clicked because the relationships gelled in a compelling and original way. Naturally, real life isn’t HBO – and running your marketing project isn’t like trying to snag Mr. Big. However, the fate of your project – like the fate of those City girls – is contingent on getting the right mix of people working towards a common goal. Want to snag more viewers and create a shot at prime time with your new marketing tactic? Take a tip from television and create a team with these personality types. Cocktails and Fendi optional.
Carrie – Capricious and spontaneous, the Carries of the world are capable of the huge intuitive leaps that fuel the creative side of any project. Although they’re often quite scattered, and deadlines don’t necessarily prod them into action, Carrie-types are chock-full of ideas – many of them evocative and surprising. Carries thrive best with a fairly loose structure, a supportive management style, and a surplus of information…the more they know about a topic, the more fuel for their vivid imaginations.
Miranda – Big-picture analysts, Mirandas have the smarts and the intellectual scope to both hold the overall vision and understand the pieces that will draw it together. Minutiae tends to bore them, but they are adept at planning and executing high-level strategy. While Mirandas are comfortable in leadership positions, they don’t suffer fools gladly and may not be popular managers – but their brilliance makes them excellent behind-the-scenes players.
Charlotte – For the minutiae, look to the Charlottes…the people for whom no detail is too small to love. Charlottes thrive when everything is accounted for and there’s a clear plan of action – they aren’t big fans of change. But never underestimate the Charlottes, they’re the glue that holds things together.
Samantha – Look to Samanthas for passion. Movers and shakers, these people inflame others, getting us excited about products and ideas. Phenomenal at sales, Samanthas are responsible for turning great ideas into household names.